Rob Whittaker UFC storyboard

The Musashi energy drink TV commercial by Unlisted Artists is now live. Directed by Jeremy Mansford it features UFC fighter Rob Whittaker. Watch the advert here and check out my storyboards below. The boards were drawn on the iPad Pro, using the Apple pencil and Procreate. I worked closely with Jeremy to capture the energy and power of a UFC bout. We were careful to tread a line between the physicality of a UFC match, and suitability for a TV commercial.

Storyboards for Musashi energy drink, featuring UFC fighter Rob Whittaker. Directed by Jeremy Mansford for Unlisted Artists.